Last week, I was delighted to host a small event to celebrate my recent book launch for Scientist to CEO. It was a gathering of friends and family and colleagues as a thank-you to everyone who has supported me during the book writing and publication process.

This post is a behind-the-scenes look at...

Today I’m starting with a topic that's a MAJOR pain point for companies I work with: How do I create compelling messaging that will reel in and hook my ideal customer? 🎣

Let’s dive right in.

I want to share the framework I use with clients so you can begin this work in your own business.

Here are...

When most people think of branding, logos and colour schemes come to mind. But a brand is much more than the sum of its visual parts. Branding includes everything from a company’s tone of voice and communications to the powerful associations formed by customers.

A strong brand will create an e...