Marketing planning tips to start off 2024 strong!

The new year is in full force. Are you prepared, or feeling overwhelmed about how you’ll reach your goals?

Annual planning can fall by the wayside during busy season, leading us to scramble in the weeks leading up to January.

Speaking with my marketing clients and network, their biggest concerns are how to:

• Increase visibility for their company
• Get more, high-quality leads through the door
• Grow revenue year over year

But leaving critical activities like marketing and visibility on the back burner will only impede your success by delaying results. And with longer sales cycles typical in the life sciences, this can add precious weeks and months to your timeline.

In a blog post for BioBuzz, I share my top tips on how scientific companies can successfully create a 2024 growth plan to attract new customers, boost visibility, and get more leads in the door.

Read the full post.