"After a trade show, our team comes back with tons of irrelevant leads that go nowhere." <-- I hear this a lot, especially B2B service providers.

Having planned nearly 100 trade shows in my time, here are my top tips to fix this problem once and for all.

1.  Your company message is too...

The new year is in full force. Are you prepared, or feeling overwhelmed about how you’ll reach your goals?

Annual planning can fall by the wayside during busy season, leading us to scramble in the weeks leading up to January.

Speaking with my marketing clients and network, their...

Whenever I have an intro call with someone, or listen to a new client’s challenges, a theme inevitably emerges.

They all have similar business types.

They all have similar business goals.

They all face similar challenges (so much so that Iwrote an entire book on it.)

And while the...

In my most recent post, I shared a brand new guide, “How to Gain 100 Leads in 30 Days.” (Pick it up free if you haven’t yet!). It was so well received by my community that we’re turning it into a workshop!

It’s calledYour Next 100 Leads Workshop...

I'll start today's post with a quick story...

Michael (let's call him) owned a successful laboratory, 10 years in business and multi-millions in annual revenue. Except, he'd noticed leads were gradually drying up.

He typically gained new business from referrals and word-of-mouth at...

Although I haven’t been a student for years (and work from home 90% of the time), the back-to-school season still feels like a fresh start.

As a business owner, I use this time to brainstorm new ideas and plan my company’s future. It’s also in September that I like to rejig my...

Speaking with so many companies, you start to hear the same things over and over. For me, as a marketing consultant, the one thing they all have in common is a version of this:

"We're ready to shamelessly promote ourselves and get to the next level, but we don't know what to do, how to manage all...

Last week, I was delighted to host a small event to celebrate my recent book launch for Scientist to CEO. It was a gathering of friends and family and colleagues as a thank-you to everyone who has supported me during the book writing and publication process.

This post is a behind-the-scenes look...

Note: this post contains affiliate links. This comes at no cost to you, but I may earn a small commission.

School's out for the summer AND my 44-day LinkedIn posting challenge is complete If you've been following along, this was the second time I posted daily as an experiment to boost visibility...

I have some incredibly exciting news to share with you.

After 3 years of hard work, I'm thrilled to share that my book, Scientist to CEO: The Marketing Handbook for STEM Professionals, has officially been published!

If you're a scientist in business, yet find typical marketing advice too...

As a content person, I love when other professionals share real results they’ve achieved—and how they did it—with specific examples. 

So I thought I’d share a few ways I’ve used LinkedIn to grow my consulting business and build thought leadership. Read on to...

I keep a running list of FAQs I hear from companies, and one of the top questions is: "What should I post about on my LinkedIn company page (so that it's not boring/repetitive)?"

LinkedIn is probably the most powerful tool for raising awareness of your company and getting quality business...

If you've been hearing a lot about artificial intelligence (AI) lately, that's because we're in the midst of a sea change.

New tools are coming on the scene every day, and as business owners, it's important to stay on top of them - otherwise we risk being left behind. (Not fun,...

Of all the social media platforms out there, LinkedIn has proven to be one of the most valuable for building thought leadership and expanding your reach. In no fields is this more true (perhaps) than in the sciences!

But how do you get the most out of it? That's the question I set out to answer...

If you know me, you'll know I'm all about experimenting!

If you keep hearing about ChatGPT but aren’t sure what it is (only that it will take all our jobs within 5 years ), it's an AI technology (an app) that can understand and write human language.

To take it straight to...

You have so many good content ideas.

But when it comes to actually *creating* content, you’re stuck staring at a blank page.

It happens to the best of us, even where we're natural writers and/or content creators!

Except you need to get your message out to your audience, and content is one...

Have you ever felt misunderstood by potential customers, investors, and network connections when talking about your company?

Your talking points are well-organized.

You think you’re being clear.

You’re paying careful attention to the recipient.

You flawlessly answer questions that...

Today I’m starting with a topic that's a MAJOR pain point for companies I work with: How do I create compelling messaging that will reel in and hook my ideal customer?

Let’s dive right in.

I want to share the framework I use with clients so you can begin this work in your own...

Overwhelm. It happens to business owners and leaders no matter how much we plan. And when we’re in this phase, marketing can feel like something that should be put on the back burner.

But all this does is make sure your goals are even further away.

Here are a few tips to streamline your...

You know it. You love it. You've probably been using it for a decade for pretty food shots, outfit inspo (no, just me?), and of course keep up with friends and family.

But when it comes to "serious" purposes like marketing a business-to-business (B2B) company, Instagram can feel like a...

"Yay, it's marketing budget season!" Said no one ever. (Except maybe me).

From September through the holidays (and sometimes earlier), companies are busy planning for the following year, including determining marketing budget and staffing needs. It’s a big deal and can affect everything...

When most people think of branding, logos and colour schemes come to mind. But a brand is much more than the sum of its visual parts. Branding includes everything from a company’s tone of voice and communications to the powerful associations formed by customers.

A strong brand will...